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 Welcome to the fourth edition of the Ideas Reportwetransfer ideas report WeTransfer Ideas Report 2022

WeTransfer in Moses Lake, WA Expand search. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Close. Welcome to the fourth edition of the Ideas Report. Always illuminating to get a macro perspective on the realities of the creative industries (some good…Ideas Report Creator & Former WeTransfer Editor-in-Chief. Welcome to the fifth edition of the Ideas Report. Welcome to the fourth edition of the Ideas Report. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer Technology, Information and Internet WillemFenengastraat 19, Amsterdam 27,232 followers WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. Welcome to the fourth edition of the Ideas Report. Download the report. WeTransfer asked 10,000 people across 135 countries what they had to say about the state of the creative industry—and the world. Based on this year’s findings, fi. 50% also told us. This year, WeTransfer's Ideas report is focused on the creative community at large and we spoke with them about success, fulfilment, and happiness. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. client. To get our heads around them, we created the WeTransfer Ideas Report —an annual roundup of insights from all over the globe about the unpredictable nature of creativity. This year, WeTransfer surveyed an astounding 35,000 people in 183 countries about how the pandemic and subsequent. IR'22 Ideas Report '22. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. WeTransfer wallpapers that asked a series of questions about creative ideas. WeTransfer is the easy way to send your big files around the world. Celebrating 2 years of partnering with WeTransfer on their annual Ideas Report. The WeTransfer Ideas Report has won two Web Awards! Plus, two for amazing WePresent projects. Every year WeTransfer asks thousands of people about their creative ideas. Here he discusses the tricks he’s learned to cope,. WeTransfer | 22,261 followers on LinkedIn. | 13 comments on LinkedInWeTransfer asked 35,000 people from almost every country on the planet how a global pandemic affected their creative ideas. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. The campaign tells. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. Get the full report. Welcoming Paper and Paste to the WeTransfer Family. Welcome to the fourth edition of the Ideas Report. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. Need an a-ha moment to get things flowing (or a moment of distraction before you get going)? Our editorial platform WePresent dives into the best art, photography. Whenever I pick up a new book to read, I tend to flick to the last few pages, all the way past the point where the story ends and just before the author’s biography. You can do it by following these simple steps:WeTransfer | 23,060 followers on LinkedIn. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. With 75% of their 42 million monthly users identifying as creatives, WeTransfer is uniquely positioned to understand both the creative process and the value of great ideas. WeTransfer | 23,090 followers on LinkedIn. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. IR'22 Ideas Report '22. When WeTransfer started back in 2009 we were placing long bets that certain market conditions would move in our favour. AMSTERDAM—January 18, 2022—WeTransfer, a leading provider of creative productivity tools, today announced its new global brand campaign, “Together We Make. So I finally buckled. Welcome to the fourth edition of the Ideas Report. View this post on Instagram 20,000 people, seven questions, and four key insights make up the 2019 WeTransfer Ideas Report. Menu. But joining the Climate Neutral Certification program, with its stringent annual audits, will definitely help us get there. Welcome to the fourth edition of the Ideas Report. In our third annual Ideas Report, published in early December, we took the pulse of our community. Welcome to the fifth edition of the Ideas Report. Download the full report and find out how the creative industry is changing. Freelancers and content creators believe that cutting. WeTransfer. Nice and easy report from WeTransfer on &#39;rewriting romantic myths of the creative industry&#39; (from Anne Quito&#39;s foreword). Welcome to the fourth edition of the Ideas Report. This year's Ideas Report packs a punch. Report this post I always find the WeTransfer ideas report pretty insightful reading; reflecting the creative world and what people are thinking in a yearly report. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. ”The campaign tells stories from creatives around the globe as they bring their ideas to life, with a little help from WeTransfer. Episode 1: Ben & Jerry on Fighting Injustice with a Spoon Full of Sugar. WeTransfer Ideas Report ideasreport. Among its top. What emerged was a picture of creative ideas at this moment in time. WeTransfer is extending its set of tools with the availability of a new app for Android — a simple way for users to share, save and organize ideas. August 20, 2018. Future Today Institute 16,810 followers 1w. To get our heads around them, we created the WeTransfer Ideas. READ THE 2018 REPORT. The annual WeTransfer Ideas Report is one of the world’s largest studies on the creative workforce, it digs into the minds of creatives (and clients) from almost every corner of the planet. | WeTransfer is a collection of secure file transferring and creative collaboration. Scrolling down reveals individual sections, with each having an important fact in its headline, prompting you to “see why” highlighted with a yellow sphere when you hover. Welcome to the fourth edition of the Ideas Report. | WeTransfer is a collection of secure file transferring and creative collaboration. Download the 2022 Ideas Report right from your inboxWeTransfer’s Post WeTransfer 23,498 followers 2mo Report this post Report Report. 29 October 2023 WeTransfer and Matty Matheson partner for ‘Cookin’ Somethin’ for College’ Canadian chef, restaurateur, executive producer Matty Matheson, famous for his role in the Golden Globe and EMMY-nominated series ‘The Bear’ has collaborated with WeTransfer to release an exclusive digital cookbook titled ‘Cookin' Somethin' for College. Welcome to the fourth edition of the Ideas Report. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. Big shouts to our very talented design studio alongside all…WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Creative vs. Each survey tends to be centred around a different theme—from what makes an idea worth pursuing to the impact of a pandemic on our creativity (shoutout 2020)—and includes a bunch of demographic questions so we can segment our findings by things like age, location, or creative field. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. So we asked… In the winter of 2018, WeTransfer revealed its Ideas Report 2018. A lot of the time, their task is to create something locally off of somebody else’s global idea. 03, 2021 (GLOBE NEWSWIRE) -- WeTransfer, the leading provider of tools to streamline the creative process, today unveiled its fourth annual Ideas Report, one of the world’s. people from 180 countries, who. WeTransfer asked 35,000 people from almost every country on the planet how a global pandemic affected their creative ideas. Two in five felt they are not. Download the report. Ideas Report 2019 Ideas Report creator Rob Alderson digs into this year’s findings, and suggests a rethink when it comes to a simple good-bad binary. Ideas Report Creator & Former WeTransfer Editor-in-Chief “From learning lines to serving the long line! The Cosby Show star Geoffrey Owens is spotted working as a cashier at. We are thrilled to share that our second annual WeTransfer Ideas Report is now live! This year’s report captures the perspective of 6,500 creatives across 180. The report, which you can read here, asked WeTransfer’s creative user base what inspires them to pursue these ideas and what detracts from their potential for new ideas. See plans. WeTransfer surveyed 6,500 creative professionals in 180 countries for the report, alongside this additional analysis of 4,000 people in the UK and. | WeTransfer is a collection of secure file transferring and creative collaboration. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer Ideas Report 2022. IR'22 Ideas Report '22. Salt Lake City. WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Better listeners. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. April is a Marketer, Content Curator and Public Relations Executive currently based in Amsterdam. The UK-focused research from WeTransfer was gathered as part of wider surveys for the Ideas Report and is not included in the final document. . January 18, 2022. The #1 indicator of success for agency folks is working with the best brands - more so than winning awards or making enough money. 81% of clients think the same about creatives. The controversial report released by WeTransfer in 2021. Adapting was hard, but. CategoriesIn last year’s Ideas Report, nearly three-quarters of people who use WeTransfer cited distractions at work and from social media as the main things keeping them from reaching their creative. WeTransfer was founded in 2009 as the simplest way to send big files around the world. Latinx creatives often have to do the exact opposite of selling their own ideas. Save images, videos, audio, links, and files and organize them into beautiful boards. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. The result is the Ideas Report, a roundup of insights from all over the globe about the unpredictable. Dit…Report this post Report Report. | WeTransfer is a collection of secure file transferring and creative collaboration. WeTransfer’s Post WeTransfer. Big time. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Emerging Creative Hubs Index - a project I dreamed up and brought to life with an amazing team at WeTransfer and TRIPTK is up for THREE Webby Awards. January 13, 2021. Welcome to the fourth edition of the Ideas Report. Back Submit. Leonora Chance posted a video on LinkedInWeTransfer is one of the most awesome file sharing services I've ever used. We believed that ‘small’ data and transparency would build long term trust. WeTransfer is a powerful example of a brand dedicated to its stakeholders, communities and social good. Text by Rob Anderson, Ideas Report Creator & Former WeTransfer Editor-in-Chief. This means a company’s scope 3 emissions are often much bigger than its scope 1 and 2 emissions put together. Company. WeTransfer asked over 10,000 people from 135 countries in July and August of 2021 how their creative worlds have changed in the past year. We asked friends in design, video, film. WeTransfer Ideas Report 2021 Under 25s are feeling undervalued, underpaid, and overworked in creative workplaces, with 60% thinking of switching jobs in the next few months. client. Every year we ask thousands of people about their creative ideas. If making more money comes at the expense of personal fullfilment, creatives aren’t interested. The result of a fantastic partnership between WeTransfer and the TRIPTK studio, this year's Ideas Report is the most comprehensive yet - with insights drawn from 10,000 creative professionals. Ideas Report Creator & Former WeTransfer Editor-in-Chief. | WeTransfer is a collection of secure file transferring and creative collaboration. Adapting was hard, but. 24,521 followers. READ THE 2018 REPORT. January 18, 2022. The campaign tells stories from creatives around. Read past reports →. Get the report. WeTransfer Put your ideas in motion. Download the full report and find out how the creative industry is changing. About 60% of creatives believe that self-study – be it in person or online – is the the most efficient way to acquire a new skill. If Kickstarter is a vibrant hub of creative ideas people really believe in, then Flopstarter is its evil twin. WeTransfer | 23,092 followers on LinkedIn. If ever you needed evidence…WeTransfer Ideas Report 2021 by WeTransfer. Extra Search Tool. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. WeTransfer Advertising reaches millions every day, everywhere, when they’re feeling most inspired, so it’s our responsibility to uphold that experience with meaningful creative. ” These include a chat app that forwards every message you. Over 50% of creatives feel under-appreciated by their peers, bosses, and clients. More aware that, in order to succeed, every single one of their clients needs to succeed with them. November 20, 2019. WeTransfer 2022 Ideas ReportWeTransfer 2022 Ideas ReportCreative vs. When you create a WeTransfer Account the max is 10 recipients per transfer. WeTransfer was founded in 2009 as the simplest way to send big files around the world. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Gen Z says, “I quit. Don&#39;t be fooled - everything has changed and nothing is…San Antonio. This year, our Ideas Report showed us that we’re changing our priorities, and reevaluating what really matters. Olaf Boswijk Founder of Valley of the Possible, Centre for Regenerative Culture, Chile 2mo. WeTransfer | 23,231 followers on LinkedIn. IR'22 Ideas Report '22. WeTransfer was founded as the simplest way to send big files around the world. Welcome to the fourth edition of the Ideas Report. Welcome to the fourth edition of the Ideas Report. Ideas Report; The Supporting Act Foundation; Creative Hubs Index;Welcoming Paper and Paste to the WeTransfer Family. It&#39;s worth…The annual WeTransfer Ideas Report is one of the world’s largest studies on the creative workforce, it digs into the minds of creatives (and clients) from almost every corner of the planet. September 19, 2021. Find more about client/creative relationships in WeTransfer’s 2021 Ideas Report. The. Nessim Higson. That’s ten times the previous transfer file size, roughly equivalent to 8000 RAW files, two hours of high-def 4K, or 200 hours of TikTok videos (no judgment here). WeTransfer was founded in 2009 as the simplest way to send big files around the world. Cheers to The Webby Awards for recognizing our 2022 Emerging Creative Hubs Index and 2022 Ideas Report! To cast your vote for the People's Voice winners, head. “It gives us an unprecedented look into what makes creatives tick and closely examines what they are thinking, doing, and feeling. Get the report. Get the full report. Ideas are a messy business. client. It's free and requires no sign up anything under 2GB. Nessim Higson. #WeTransferIdeas. WeTransfer 24,406 followers 22h. Download the 2022 Ideas Report right from your inboxThe result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. Every year, WeTransfer asks thousands of people about their creative ideas. | WeTransfer is a collection of secure file transferring and creative collaboration. Check it out!I&#39;m very proud to have project managed the creative production of WeTransfer&#39;s 5th Ideas Report. 50 %. At the event, Rob Alderson shared the key insights from the report, and Debbie Millman presented what she’s learned about idea generation from interviewing the world’s best creatives on the Design Matters podcast, as well as her own experience. Thank you to WeTransfer for spotlighting my creativity in and outside of work. Damian Bradfield. In our third annual Ideas Report, published in early December, we took the pulse of our community. Whether you have a new account or have been using WeTransfer Pro for years, you can now turn on two-factor authentication for an extra. Winner, 2022 WeTransfer 2021 Ideas Report 2021; Best Business Site Winner, 2022 WeTransfer 2021 Ideas Report 2021; Video / Animation Winner, 2022 WePresent by WeTransfer x Searchlight Pictures, ‘Aline’ - The French Dispatch; Video - Music Shortlisted, 2022 WePresent by WeTransfer x Little Simz, ‘I Love You, I Hate You’Ideas Report Every year, WeTransfer asks thousands of people about their creative ideas. Welcome to the fourth edition of the Ideas Report. Back Submit. September 19, 2021. Get the report. Some incredible folks using creativity to change the world. . You may have noticed we recently increased the file size limit to a colossal 200 GB for everyone with WeTransfer Pro. | WeTransfer is a collection of secure file transferring and creative collaboration. Welcome to the fourth edition of the Ideas Report. Ideas Report; The Supporting Act. WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Download the report. Ideas are a messy business. LOS ANGELES—May 9, 2019— WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and preserve focus at every stage of the creative process, today unveiled its new global brand campaign, called “Please Leave. A survey of thousands of people from 180 countries, who rely on WeTransfer’s tools daily, got to the heart of the matter: thriving in the creative sector today isn’t about effortless genius, but about mad hustle. Forty per cent of people felt more confident. WeTransfer presented The Ideas Report during a breakfast event in New York on November 29. ’WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Indeed, in the recent WeTransfer Ideas Report (a survey of over 35,000 WeTransfer users across the globe) the dominant sentiment was that the changes to our working lives has resulted in us having more creative ideas. ’After 4. Ideas are a messy business. We asked 10,000 people from 135 countries how the past year reshaped their world. Welcome to the third edition of the Ideas Report. More aware that, in order to succeed, every single one of their clients needs to succeed with them. Cheers to The Webby Awards for recognizing our 2022 Emerging Creative Hubs Index and 2022 Ideas Report! To cast your vote for the People's Voice winners, head right this way. | 17 comments on LinkedInThis year the company looked to explore how a global pandemic affected creative ideas, and reports that 45 percent of respondents “had more creative ideas” this year due to changes in their working environment, and a third of people felt more creative than usual, while a fifth felt more inspired. AMSTERDAM, Nov. Welcome to the fourth edition of the Ideas Report. WeTransfer’s 2022 Ideas Report showed that creatives are overworked and tiptoeing on the edge of burnout. 4% are reporting reflecting on what they want in life more than usual. Can ideas really strike anywhere, at any time? From magazines and books to conferences and apps, conversations around creativity have always been quite one-sided. In our third annual Ideas Report, published in early December, we took the pulse of our community. WeTransfer was founded in 2009 as the simplest way to send big files around the world. Harlequins partners with Vix. On top of sending photos and videos, users can now save links, article, music and more straight from their favorite apps. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. My colleague João Domingues shared this report with the team and it is very interesting to check what really matters for creatives when it comes to the dream job. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. WeTransfer Ideas Report 2018. | WeTransfer is a collection of secure file transferring and creative collaboration. WeTransfer Ideas Report 2021 90% of creatives think clients are crucial to the creative process. Welcome to the fourth edition of the Ideas Report. Profession *. The brainchild of British artist Oli Frost, Flopstarter is billed as “a platform for bad ideas. The brainchild of British artist Oli Frost, Flopstarter is billed as “a platform for bad ideas. Let's see what 2020 has to say for itself. The trust manifesto is a short book divided into 3 parts; the present internet, WeTransfer and our role and potential solutions for the future or what is needed for a better internet. You can send files up to 3 people per transfer using our free service without signing up. Get the report. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. To accompany these texts, I was asked to create 5 data visualizations and hero illustrations built on the report's data & insights. #COYQ. Nate Dwyer’s Post Nate Dwyer Brand Transformation | Breakfast Tacos 4moWeTransfer | 22,261 followers on LinkedIn. Whenever I pick up a new book to read, I tend to flick to the last few pages, all the way past the point where the story ends and just before the author’s biography. Welcome to the fifth edition of the Ideas Report. Welcome to the fourth edition of the Ideas Report. Welcome to the fourth edition of the Ideas Report. Meet WeTransfer, Collect, Paste®, Paper®, and WePresent. TRIPTK 3,941 followers 1y At TRIPTK, we are proud to work with incredible minds from all walks of life. WeTransfer was founded in 2009 as the simplest way to send big files around the world. Download the full report and find out how the creative industry is changing. Through an incredible. You can even go one step further and create a WeTransfer Pro or WeTransfer Premium subscription where you can send files up to 50 recipients per email transfer! Learn more about what a. WeTransfer, a leading provider of creative productivity tools, today announced its new global brand campaign, "Together We Make". | WeTransfer is a collection of secure file transferring and creative collaboration. 8 STORIES Ideas are a messy business. Huge congratulations to the teams who worked on such amazing projects <3 The winning entries are. Every year we craft a bespoke survey for our WeTransfer community. Report. The 2022 WeTransfer Ideas Report is back! Learn how thousands of creatives from around the world are feeling about the industry on a personal level and at large #WeTransferIdeas. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Open navigation menuFor the third annual Ideas Report, WeTransfer asked 35,000 people how a global pandemic affected their creativity. Read more about the creative industry in WeTransfer’s 2021 Ideas Report. WeTransfer asked 35,000 people from almost every country on the planet how a global pandemic affected their creative ideas. The simplest way to make moodboards and visualize ideas. The amount of people who place work as their biggest distraction has almost halved since 2019 (42% vs 25. That’s ten times the previous transfer file size, roughly equivalent to 8000 RAW files, two hours of high-def 4K, or 200 hours of TikTok videos (no judgment here). WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. Text by Rob Anderson, Ideas Report Creator & Former WeTransfer Editor-in-Chief. Looking for a way to get involved beyond donating and voting (you should still do both)? Put your creative and digital skills to use with Tech for…The notion of accessibility is multifaceted—and we’re all fallible to our unconscious biases. Menu. Ideas Report. ” Men come up short. Menu. — Raven Smith A bunch of good and interesting insights about (post-pandemic) "creative industry" in the new WeTransfer Ideas Report 2022 📌 #success #growth #design #. The result is the Ideas Report, a roundup of insights from all over the globe about the maddening, messy and unpredictable nature of creativity. Save everything that inspires your ideas. There are dead ends, wrong turns, and all manner of false starts. Welcome to the fourth edition of the Ideas Report. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. The WeTransfer Ideas Report 2020 revealed that 45. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. Go Pro and send up to 200 GB per transfer, with 1TB. 8 STORIES Ideas are a messy business. Email *. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer asked 35,000 people from almost every country on the planet how a global pandemic affected their creative ideas. Don’t let doubt define you. 36. Back Submit. Darren Kunar’s Post. January 13, 2021. Submit →. WeTransfer Put your ideas in motion. Welcome to the fourth edition of the Ideas Report. Stories. Huge congratulations to the teams who worked on such amazing projects <3 The winning entries are. Damian Bradfield. November 20, 2019. If Kickstarter is a vibrant hub of creative ideas people really believe in, then Flopstarter is its evil twin. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. First Name *. Every year WeTransfer asks thousands of people about their creative ideas. 45% of respondents felt this way, versus only 26% who reported having fewer creative ideas. Read more about the creative industry in WeTransfer’s 2022 Ideas Report. IR'22 Ideas Report '22. Son üç yıldır…WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer's 2022 Ideas Report is a juicy. It features current anti-White and anti-men sentiments. Welcome to the fourth edition of the Ideas Report. The result is the Ideas Report, a roundup of global insights about the unpredictable nature of creativity. | WeTransfer is a collection of secure file transferring and creative collaboration. What makes a bad idea? What is the relationship between bad and good ideas? And what role do bad ideas play in the creative process? These questions are at the center of the. I'd like to share their 2022 Ideas Report - a detailed annual report on how the creatives are doing their. Here are our highlights! Thank you to the reports that shared this info. Ideas Report Creator & Former WeTransfer Editor-in-Chief. Despite the digital revolution, pen and paper remain the king and queen of note-taking. Only 22% actually do. Creative blogs and social media (especially Twitter and Facebook) scored less well, suggesting we need to build better online. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. 3% of people report having more creative ideas due to changes in their working environment. WeTransfer’s Post WeTransfer 23,121 followers 3y Report this post. WeTransfer is a collection of secure creative collaboration tools designed to keep your ideas moving. Big time. Welcome to the fourth edition of the Ideas Report. With 75% of creatives feeling mentally drained, this year's report covers the very real cost of dream jobs and why attitudes about work are changing. It’s the first step on WeTransfer’s journey towards becoming a carbon-positive business and, as a growing organisation, it’s not going to be an easy one. Welcome to the fourth edition of the Ideas Report. Hiller Goodspeed. WeTransfer asked 10,000 people from 135 countries how 2021 transformed their creative worlds. WeTransfer, a leading provider of creative productivity tools, today announced its new global brand campaign, "Together We Make". This year’s Ideas Report uncovered some startling facts when it comes to Generation Z.